1960 - Opening of the Hotel Kraft Florence
In 1959 the Kraft family sold both hotels to the CIGA (Compagnia Italiana Grandi Alberghi), and today they belong to the Starwood Hotels and Resorts Worldwide Inc.. Hermann Kraft, eldest son of Emilio Kraft who was the son of Gerardo Kraft married Ariane von der Weid. Ariane was the daughter of Charles von der Weid, who was decorated on February 3rd, 1983 with the Chevalier of the Legion of Honour No. 55789 for his services to France before and during the Second World War. He was also cousin of the founder of Antenna Technologies , Denis von der Weid.
In 1960 Hermann Kraft restored and transformed Hotel Bianchi Byron in Via Solferino, Florence, giving it his family name, Kraft Hotel. After only six months from its re-opening, Hermann had to deal with the damage caused by the unexpected flooding of Florence on November 4th, 1966, which led to its closure for six months.
The Hotel Kraft is currently run by the daughter of Hermann, Monique Kraft who continued in the entrepreneurial spirit of her family, by opening a new structure in the Tuscan countryside. As a result of the numerous activities carried out by Monique Kraft she has become part of the Rotary Club of Florence and AIDDA (Association of Women Directors and Managers) affiliated with World Enterprise for Women Chefs , as well as being a member benefactor of the Teatro del Maggio Musciale di Firenze .
The Kraft Hotel has also adhered to the project "The City of the A.R.T. Absolutely Refusing Trash", a project that wants to increase the value of the environment, cultural resources and tourism. The project is sponsored by the Province of Florence and headed by the section of hygiene and well-being of the Quadrifoglio society. The project follows indications of Ecolabel and the certification UNI EN 14001 on the System of Environmental Management.
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